Marketing consultant | Content creator | Change, communications, digital | Writer | Lecturer
Susannah Bowen has been in publishing and the booktrade since 1996, in Australia and Europe, in marketing, sales, training, consulting and as an author. She lives in Melbourne and is available for author events and guest lectures. She is the Industry Associate, Publishing & Communications, University of Melbourne and currently General Manager, Marketing at Campion Education, one of Australia’s largest booksellers. Susannah is Joint Principal Researcher on the Australian Publishing Industry Workforce Survey on Diversity and Inclusion (2022).
HOW TO GET A JOB IN PUBLISHING:
A guide to careers in the booktrade, magazines and communications, 2nd edition
NEW EDITION APRIL 2023
Careers in the creative industries have always been popular, and publishing is particularly competitive, with thousands of graduates trying to get a foot in the door. This targeted, practical guide is ideal for anyone who wants to work in publishing, whether traditional books and magazines or online. It helps readers to get that all-important first job and includes:
- Is publishing really for you?
- Overviews of different types of publishing
- Explanations of different roles and departments (editorial, production, sales, marketing etc)
- Top tips on how to make it in the industry
- Advice from leading industry figures
HOW TO MARKET BOOKS 6th edition
Alison Baverstock & Susannah Bowen
With the publishing industry changing fast, and the marketing and selling of content delivered worldwide through technology, this much needed guide highlights the critical role of the marketer, and the strategies and techniques at their disposal.
This new edition maintains the book’s popular, supportive style, and now offers:
- New case studies to illustrate changing industry issues
- Completely updated coverage of digital & social marketing and privacy compliance
- Detailed coverage of individual market segments
This invaluable book provides techniques and tactics for both industry professionals and students interested in entering publishing.
Available direct from the publisher, at online and local bookshops
HOW TO SAVE YOUR LIFE:
Sack your boss, start your own business, find your passion
Susannah Bowen & Steve Carey
Thousands of people every year think about starting their own business. How to Save Your Life offers inspirational, real-life advice on how to make it work.