Susannah Bowen: publishing industry consultant and writer

Marketing consultant | Content creator | Change, communications, digital | Writer | Lecturer

Susannah Bowen has been in publishing since 1996, in Australia and Europe, in marketing, sales, training, consulting and as an author. She lives in Melbourne and is available for freelance book marketing, digital and content marketing, author events and guest lectures. She is the Industry Associate, Publishing & Communications, University of Melbourne.

Podcast Bloom: Human Stories of Resilience: listen now at Apple Podcasts or on your favourite podcast app.

Twitter @susannahmojo / LinkedIn / Amazon

How To Market Books cover

Alison Baverstock & Susannah Bowen

With the publishing industry changing fast, and the marketing and selling of content delivered worldwide through technology, this much needed guide highlights the critical role of the marketer, and the strategies and techniques at their disposal.

This new edition maintains the book’s popular, supportive style, and now offers:

  • New case studies to illustrate changing industry issues
  • Completely updated coverage of digital & social marketing and privacy compliance
  • Detailed coverage of individual market segments

This invaluable book provides techniques and tactics for both industry professionals and students interested in entering publishing.

Available direct from the publisher, at online and local bookshops

How To Get A Job In Publishing

A really practical guide to careers in books and magazines
Alison Baverstock, Susannah Bowen, Steve Carey

Careers in the creative industries have always been popular, and publishing is particularly competitive, with thousands of graduates trying to get a foot in the door. This targeted, practical guide is ideal for anyone who wants to work in publishing, whether traditional books and magazines or online. It helps readers to get that all-important first job and includes:

  • Is publishing really for you?
  • Overviews of different types of publishing
  • Explanations of different roles and departments (editorial, production, sales, marketing etc)
  • Top tips on how to make it in the industry
  • Advice from leading industry figures

Available at online bookshops

New edition scheduled 2022 (Routledge UK)

How To Save Your Life

Sack your boss, start your own business, find your passion
Susannah Bowen & Steve Carey

Thousands of people every year think about starting their own business. How to Save Your Life offers inspirational, real-life advice on how to make it work.

Available at online bookshops